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My Time at
Build-A-Bear has many partners along with many of their own IPs. Much of the challenge as designers is to create a cohesive collaboration that showcases multiple brands within a pleasing, bite sized visual. From Marvel to Swarovski, my goal is to always create fun and engaging rendition of the brands to cultivate excitement for guests.
While most of the time we are given brand guides to help create cohesion, at times we are given the creative freedom to develop our own interpretations. On projects such as the Loki bear, WandaVision inspired bears, Elvis, and Cobra Kai, I was allowed such freedoms. I always get mixed feelings of caution and excitement when taking on the task to represent such large brands, but its always a fun process.
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